The Art of Focused Conversation, Second Edition: More Than 100 Ways to Access Group Wisdom in Your Organization

“Questions are the primary tool of the facilitator. If you have ever wondered what questions to ask, or in what order to ask them, to lead a conversation that is focused, intentional, inclusive, and productive, let this book be your guide.

I was once asked if there is such a thing as a universal principle of facilitation — mine is ORID, the powerful, foundational model of this ToP Focused Conversation method.” – Martin Gilbraith


by R. Brian Stanfield and Jo Nelson

The essential, bestselling guide to designing and leading useful and effective group conversations is now completely revised and updated.

The Art of Focused Conversation is the quintessential theoretical and practical guide to group communication and participatory decision-making. Incorporating over 60 years of meticulous research and collaborative development, this perennial, international bestseller is an indispensable addition to any facilitator’s toolkit.

The Focused Conversation Method at the heart of The Art of Focused Conversation is a core component of the Technology of Participation (ToP) methodology developed by the Institute of Cultural Affairs. The original book is widely regarded as a key resource for designing and leading useful and effective conversations and fostering consensus and collaboration. This fully updated and revised edition includes:

  • Preparation and guidelines for discussing challenging topics and facilitating a focused conversation
  • A comprehensive overview of the ORID framework, made up of Objective, Reflective, Interpretive, and Decisional questions which guide a group to wise decisions
  • In-depth analysis of how the underlying structure of ToP is based on applied phenomenology and is supported by the latest findings in neuroscience and social psychology
  • New sections on diversity, equity, and inclusion; work-life balance; conflict resolution; and guiding focused conversations online
  • 125 sample conversations that can be adapted to any situation.

Invigorate and elevate your group process with this invaluable resource—required reading for facilitators, leaders, educators, and anyone who wants to think clearly and guide thoughtful conversations.

Brian Stanfield was an educator, researcher, and Director of Publications at the Canadian Institute of Cultural Affairs. Editor of the first edition of The Art of Focused Conversation and The Workshop Book and author of The Courage to Lead, Brian made a lasting contribution to the use of participatory practices in facilitation. He died in 2006.

Jo Nelson worked with the Institute of Cultural Affairs for 50 years, leading participatory development projects and designing and teaching ToP facilitator training programs. She was a contributor to the first edition of The Art of Focused Conversation and is author of The Art of Focused Conversation for Schools and Getting to the Bottom of ToP.

Pre-ordering is available at a discount until September 10 – order from New Society Publishers or Amazon.


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New! ToP Group Facilitation Methods training in Bristol, 1-2 October

Register now for public courses in EventbriteI am excited to announce an addition to my 2024 public ToP facilitation training schedule:

Register now in Eventbrite for ToP Group Facilitation Methods training, 1-2 October in Bristol!


Introducing the foundations of the ToP approach, two powerful techniques for structuring effective conversations and building group consensus – 2 days

“Meetings are a key part of what we do. As a diverse, transnational, multilingual membership network, successful meetings are key to our internal and external successes. Many of our staff mentioned Martin’s training as a highlight in their end of year reviews – several said it was the most useful training they had ever attended, and there was a clear consensus that we should work with him again.”

Eve Geddie, Deputy Director at Platform for International Cooperation on Undocumented Migrants (PICUM)

Who this course is for

The course is for all those who want to be able to engage people more effectively to build shared understanding and consensus, including team leaders and managers within organisations, those working with Boards, management teams, partnerships and external stakeholders, youth and community workers and independent facilitators. This course has no pre-requisite, but is the pre-requisite for Participatory Strategic Planning. It is recommended both to newcomers to facilitation, and to experienced facilitators who are new to our approach.

IAF endorsed trainingPreparing for CPF certification? Meetings That Work, Group Facilitation Methods and Facilitating Client Collaboration together comprise the ICA Associates ToP Facilitation Essentials Program that has been endorsed by the International Association of Facilitators for those preparing to become an IAF Certified Professional Facilitator (CPF).

IAF members enjoy a special 10% discount – see Exclusive Offers for IAF Members.

Questions this course answers

“How can I have more purposeful & productive conversations, bring out the wisdom of a group, encourage feedback between people, and reach shared awareness in meetings? How can I generate and weave together a diverse range of ideas, develop creative solutions and build a group consensus?”

This course provides a structured introduction to the ToP Focused Conversation and Consensus Workshop methods, which form the foundations of the ToP Action Planning method, Participatory Strategic Planning and other applications.

What you will gain

By the end of the course, you will

  • be able to identify when and how to use the Focused Conversation and Consensus Workshop methods
  • have gained confidence in the use of these methods
  • have recognised and explored elements of participation, creativity, teamwork and action
  • have built links with others to promote future collaboration and support in the use of the methods

The Focused Conversation method provides a structured, four-level process for effective communication which ensures that everyone in a group has the opportunity to participate.

The Consensus Workshop method is a five stage process that enables a facilitator to draw out and weave together everybody’s wisdom into a clear and practical consensus.

These methods have been featured in publications including:

See also my own blog posts Four steps to a universal principle of facilitation and learning and Responding to changing situations and needs with ToP Consensus Workshop.

Learning style

The course presents the two methods in a practical and participatory way. Each method is first demonstrated, then analysed and discussed, and then practiced in supportive small groups with guided reflection & feedback. Finally, participants plan how they will apply each method in their own situations.

What do participants say about this course?

93% of GFM participants rated the course 8/10 or higher. Comments from participants’ end-of-course evaluations included:

  • brilliant – a must-do if you want better, more effective meetings
  • provides two practical, easy-to-use methods to discover deep insights from diverse groups – useful tools for any group, organisation or community
  • benefits for experienced facilitator and novice alike
  • worth every penny – excellent content & great presentation

Your trainers

I am pleased to offer this course in partnership with ICA:UK.


See also about mehow I workwho I work with and recommendations & case studies, and please contact me about how we might work together.