Taking your event online: what could possibly go wrong?

Taking your event online

Tuesday, 5 May 2020, 11:00-12:00 UK time

Your long-planned meeting, workshop or event, or that of your client, can no longer be held face-to-face. So it is decided to hold it online instead. What could possibly go wrong? What are some tips & tools that can help you – not to just make the best of it, but to make it the best?  More inclusive, engaging and productive than ever before?

Join us to connect, share & learn – register now on Eventbrite.


How engaging can your online session be?

How engaging can your online event be

Wednesday, 10 June 2020, 12:00-13:00 UK time

Our meetings, workshops and events, our world, are increasingly moving online – now more than ever! So as leaders and facilitators we must be prepared to move with them. Virtual sessions can have advantages over face-to-face, but disadvantages too – not least, shorter attention spans and greater potential for distractions. How can we keep people engaged and focused when meeting online?

Join us to connect, share & learn – register now on Eventbrite.


These two sessions are scheduled in partnership with ICA:UK as part of its new Online Focused Conversation Series: Taking time to connect, learn and reflect.

ICA:UK, in collaboration with lead trainers of it’s ToP facilitation training, is pleased to offer this series of taster sessions around different topics – both to examine and explore the topic, and to demonstrate the use of the ToP Focused Conversation Method.

All the sessions will be online, for 60 minutes, and will consist of a facilitated conversation followed by a brief run through of the method used. The sessions will be run by different trainers in their own style, around topics they have chosen.  In these sessions, the method will be adapted to accommodate whatever number attend.

In addition to participants learning more about the topic, the sessions will serve as an introduction to the method for those new to ToP facilitation and will be a useful reminder of the method for those who have already attended our popular Group Facilitation Methods course. Participants may opt to go on and take further training (either online or face to face) and/or to learn and share as part of a community of people using facilitation.

All the sessions will be recorded, with the recording being publicly available after the session is over. Participants will also be “signposted” after the session to opportunities on how they can build on their experience. You may opt out of receiving further communications at any time after the session.

For details of sessions with other ICA:UK lead ToP trainers, and to register for those, please see the ICA:UK Online Focused Conversation Series

For more on my occasional series of free facilitation webinars, including recordings and other outputs of previous sessions, please visit free facilitation webinars.


See also about mehow I workwho I work with and recommendations & case studies, and please contact me about how we might work together. Please do not delay before contacting me – the earlier I hear from you, the more chance that I will be able to help and the more helpful I may be able to be.

Register now on Eventbrite also for my regularly scheduled ToP facilitation training courses in London and Brussels, now also online.

Join me for ToP facilitation training in London, Brussels & elsewhere in 2020!


Register now on Eventbrite, and please share these details with friends, colleagues and networks who might be interested.

I am an ICA Certified ToP Facilitator (CTF), and a licensed provider and experienced lead trainer of ICA ToP facilitation training. I offer these courses in partnership with ICA:UK and ICA Associates Inc; in Brussels with Social Platform; and also this year in Moscow with Personal Image, Milan with IAF Italy, Lisbon with IAF Portugal and in Stockholm with the IAF Global Facilitation Summit.  I am excited to extend these partnerships again this year to offer even more public courses for 2020.

Looking for accredited learning? Group Facilitation Methods, Action Planning and Participatory Strategic Planning are accredited by the Institute of Leadership and Management for an ILM Development Award.

IAF endorsed trainingPreparing for CPF certification? Meetings That Work, Group Facilitation Methods and Facilitating Client Collaboration together comprise the new ICA Associates ToP Facilitation Essentials Program that has been endorsed by the International Association of Facilitators for those preparing to become an IAF Certified Professional Facilitator (CPF). These three courses plus Action Planning and Participatory Strategic Planning cover most of the competencies required for Certified ToP Facilitator (CTF) assessment. To learn more, see my February 2018 free facilitation webinar Facilitator certification: what’s it like, and is it worthwhile?

Interested to join IAF? Participants in all these ICA:UK ToP courses are eligible for a 50% discount on their first year’s IAF membership, a requirement for CPF certification.

Most courses are scheduled in pairs to allow 1, 2, 3 or 4 days of training at once.  Follow the links below for further details and to register for each course.

*With regret, courses shown in italics have been cancelled due to Covid-19.  New online courses will be announced soon (April/May 2020).


Group Facilitation Methods – introducing the foundations of the ToP approach, two powerful techniques for structuring effective conversations and building group consensus – 2 days

“I found it really helpful. Martin established a really good group learning process and displayed mastery of his subject. I am very glad I went on it and very glad he ran it!” – Mike Pounsford, Employee engagement, communication and change specialist

“As a diverse, transnational, multilingual membership network, successful meetings are key to our internal and external successes. Many of our staff mentioned Martin’s training as a highlight in their end of year reviews – several said it was the most useful training they had ever attended.” – Eve Geddie, Deputy Director at Platform for International Cooperation on Undocumented Migrants (PICUM)


Action Planning – participatory planning for short-term projects and events – 1 day

“Martin is a very inspiring trainer, he is very skilled and knows how to facilitate facilitators in a structured and insightful way. I have been able to succesfully use his personal advice and facilitation techniques straight away!” – Miriam Elst, Facilitator Design Thinking and LEGO® SERIOUS PLAY®, Lead UX researcher & strategist, Service designer


Meetings That Work – practical tools to design and lead effective meetings – 2 days

“Meetings That Work ticked all the boxes. It was very interesting to hear the theory and useful to have to put it in practice during the many exercises. I use the templates and ideas from this course on a weekly basis. It improves planning and preparing for our 20 meetings (annually). Feedback on the improved meeting format is excellent.” – Peter Van Roste, General Manager CENTR


Facilitating Client Collaboration – practical tools to design facilitation approaches with your client – 2 days

“I got confidence in how to deal with my clients. I had not expected that this course would boost me up to be more open to the customers and speak with them more freely, but it did. The methods and processes will not only be helpful in my regular work, but also in solving my family, community and society problems.” –  Neha Shrestha

Bill Staples of ICA Associates Inc. CanadaI may be joined for one of these courses again by Bill Staples of ICA Associates Inc as guest trainer. Bill is one of the founders of ICA’s Technology of Participation, a principal partner of ICA Associates Inc. and the main designer of Facilitating Client Collaboration.


Participatory Strategic Planning – bringing people together to create strategies for action – 2 days

“Martin created a good atmosphere in an international group. His presentations were crispy clear, illustrated by carefully chosen, practical examples from his rich facilitator experience. Martin helped me to understand countless details of preparation and running a successful Participatory Strategic Planning session for various customers.” – Marzena Dębska-Matuszak, Experienced Trainer, Facilitator and Coach


For early bird rates, register by 5 January 2020 on Eventbrite.

Register on two or more courses at once to enjoy a 10% discount on each – please contact me to ask for a promotional code for the multiple bookings discount. Enter the code as you register on Eventbrite for your chosen courses to reveal your discounted rates.

Additional discounts are available all year to members of Social Platform and other European NGO networks, and to members of ICA, IAF & IABC. If you have not received a promotional code directly from them, please contact me.


For in-house and tailored training see ToP facilitation training at your place – and free places for you! and please contact me. Please do not delay before contacting me – the earlier I hear from you, the more chance that I will be able to help and the more helpful I may be able to be.

See also about mehow I workwho I work with and recommendations & case studies.

Join me for IAF-endorsed ToP facilitation training in Pisa, 2-3 September!

I am excited to announce another new addition to my regular schedule of open ToP facilitation training, this time in partnership with IAF Italy.

Register now on Eventbrite – many of the limited places are pre-booked by members of IAF Italy, so do not delay to book the few places remaining!  Please ask for the promotional code to enter in order to enjoy a special discounted rate for IAF members, and please share with others who may be interested.


Group Facilitation Methods


Introducing the foundations of the ToP approach, two powerful techniques for structuring effective conversations and building group consensus (2 days)

“Meetings are a key part of what we do. As a diverse, transnational, multilingual membership network, successful meetings are key to our internal and external successes. Many of our staff mentioned Martin’s training as a highlight in their end of year reviews – several said it was the most useful training they had ever attended, and there was a clear consensus that we should work with him again.”

Eve Geddie, Deputy Director at Platform for International Cooperation on Undocumented Migrants (PICUM)

Who this course is for

The course is for all those who want to be able to engage people more effectively to build shared understanding and consensus, including team leaders and managers within organisations, those working with Boards, management teams, partnerships and external stakeholders, youth and community workers and independent facilitators. This course has no pre-requisite, but is the pre-requisite for Participatory Strategic Planning. It is recommended both to newcomers to facilitation, and to experienced facilitators who are new to our approach.

IAF endorsed trainingPreparing for CPF certification? Meetings That Work, Group Facilitation Methods and Facilitating Client Collaboration together comprise the new ICA Associates ToP Facilitation Essentials Program that has been endorsed by the International Association of Facilitators for those preparing to become an IAF Certified Professional Facilitator (CPF).

Questions this course answers

“How can I have more purposeful & productive conversations, bring out the wisdom of a group, encourage feedback between people, and reach shared awareness in meetings? How can I generate and weave together a diverse range of ideas, develop creative solutions and build a group consensus?”

This course provides a structured introduction to the ToP Focused Conversation and Consensus Workshop methods, which form the foundations of the ToP Action Planning method, Participatory Strategic Planning and other applications.

What you will gain

By the end of the course, you will

  • be able to identify when and how to use the Focused Conversation and Consensus Workshop methods
  • have gained confidence in the use of these methods
  • have recognised and explored elements of participation, creativity, teamwork and action
  • have built links with others to promote future collaboration and support in the use of the methods

The Focused Conversation method provides a structured, four-level process for effective communication which ensures that everyone in a group has the opportunity to participate.

The Consensus Workshop method is a five stage process that enables a facilitator to draw out and weave together everybody’s wisdom into a clear and practical consensus.

These methods have been featured in publications including:

See also my own blog posts Four steps to a universal principle of facilitation and learning and Responding to changing situations and needs with ToP Consensus Workshop.

Learning style

The course presents the two methods in a practical and participatory way. Each method is first demonstrated, then analysed and discussed, and then practiced in supportive small groups with guided reflection & feedback. Finally, participants plan how they will apply each method in their own situations.

What do participants say about this course?

93% of GFM participants rated the course 8/10 or higher. Comments from participants’ end-of-course evaluations included:

  • brilliant – a must-do if you want better, more effective meetings
  • provides two practical, easy-to-use methods to discover deep insights from diverse groups – useful tools for any group, organisation or community
  • benefits for experienced facilitator and novice alike
  • worth every penny – excellent content & great presentation

Register now on Eventbrite.


See also about mehow I workwho I work with and recommendations & case studies, and please contact me about how we might work together. Please do not delay before contacting me – the earlier I hear from you, the more chance that I will be able to help and the more helpful I may be able to be.

Register now on Eventbrite for my free facilitation webinars, and for my regularly scheduled ToP facilitation training courses in London and Brussels.

Join me for IAF-endorsed ToP facilitation training in Lisbon, 11-12 July!

I am excited to announce this new addition to my regular schedule of open ToP facilitation training, in partnership with IAF Portugal.

Register now on Eventbrite, and please share with others who may be interested.  Please ask for the promotional code to enter in order to enjoy a special discounted rate for IAF members.


Group Facilitation Methods


Introducing the foundations of the ToP approach, two powerful techniques for structuring effective conversations and building group consensus (2 days)

“Meetings are a key part of what we do. As a diverse, transnational, multilingual membership network, successful meetings are key to our internal and external successes. Many of our staff mentioned Martin’s training as a highlight in their end of year reviews – several said it was the most useful training they had ever attended, and there was a clear consensus that we should work with him again.”

Eve Geddie, Deputy Director at Platform for International Cooperation on Undocumented Migrants (PICUM)

Who this course is for

The course is for all those who want to be able to engage people more effectively to build shared understanding and consensus, including team leaders and managers within organisations, those working with Boards, management teams, partnerships and external stakeholders, youth and community workers and independent facilitators. This course has no pre-requisite, but is the pre-requisite for Participatory Strategic Planning. It is recommended both to newcomers to facilitation, and to experienced facilitators who are new to our approach.

IAF endorsed trainingPreparing for CPF certification? Meetings That Work, Group Facilitation Methods and Facilitating Client Collaboration together comprise the new ICA Associates ToP Facilitation Essentials Program that has been endorsed by the International Association of Facilitators for those preparing to become an IAF Certified Professional Facilitator (CPF).

Questions this course answers

“How can I have more purposeful & productive conversations, bring out the wisdom of a group, encourage feedback between people, and reach shared awareness in meetings? How can I generate and weave together a diverse range of ideas, develop creative solutions and build a group consensus?”

This course provides a structured introduction to the ToP Focused Conversation and Consensus Workshop methods, which form the foundations of the ToP Action Planning method, Participatory Strategic Planning and other applications.

What you will gain

By the end of the course, you will

  • be able to identify when and how to use the Focused Conversation and Consensus Workshop methods
  • have gained confidence in the use of these methods
  • have recognised and explored elements of participation, creativity, teamwork and action
  • have built links with others to promote future collaboration and support in the use of the methods

The Focused Conversation methodprovides a structured, four-level process for effective communication which ensures that everyone in a group has the opportunity to participate.

The Consensus Workshop method is a five stage process thatenables a facilitator to draw out and weave together everybody’s wisdom into a clear and practical consensus.

These methods have been featured in publications including:

See also my own blog posts Four steps to a universal principle of facilitation and learning and Responding to changing situations and needs with ToP Consensus Workshop.

Learning style

The course presents the two methods in a practical and participatory way. Each method is first demonstrated, then analysed and discussed, and then practiced in supportive small groups with guided reflection & feedback. Finally, participants plan how they will apply each method in their own situations.

What do participants say about this course?

93% of GFM participants rated the course 8/10 or higher. Comments from participants’ end-of-course evaluations included:

  • brilliant – a must-do if you want better, more effective meetings
  • provides two practical, easy-to-use methods to discover deep insights from diverse groups – useful tools for any group, organisation or community
  • benefits for experienced facilitator and novice alike
  • worth every penny – excellent content & great presentation

Register now on Eventbrite.


See also about mehow I workwho I work with and recommendations & case studies, and please contact me about how we might work together. Please do not delay before contacting me – the earlier I hear from you, the more chance that I will be able to help and the more helpful I may be able to be.

Register now on Eventbrite for my free facilitation webinars, and for my regularly scheduled ToP facilitation training courses in London and Brussels.

Join me for ToP facilitation training in Brussels & London in 2019!


Register now on Eventbrite, and please share these details with friends, colleagues and networks who might be interested.

I am an ICA Certified ToP Facilitator (CTF), and a licensed provider and experienced lead trainer of ICA ToP facilitation training. I offer these courses in partnership with ICA:UK and ICA Associates Inc, and in Brussels with Social Platform and in Lisbon with IAF Portugal. I am excited to extend these partnerships again to offer even more public courses for 2019.

Looking for accredited learning? Group Facilitation Methods, Action Planning and Participatory Strategic Planning are accredited by the Institute of Leadership and Management for an ILM Development Award.

IAF endorsed trainingPreparing for CPF certification? Meetings That Work, Group Facilitation Methods and Facilitating Client Collaboration together comprise the new ICA Associates ToP Facilitation Essentials Program that has been endorsed by the International Association of Facilitators for those preparing to become an IAF Certified Professional Facilitator (CPF). These three courses plus Action Planning and Participatory Strategic Planning cover most of the competencies required for Certified ToP Facilitator (CTF) assessment. To learn more, see my February 2018 free facilitation webinar Facilitator certification: what’s it like, and is it worthwhile?

Interested to join IAF? Participants in all these ICA:UK ToP courses are eligible for a 50% discount on their first year’s IAF membership, a requirement for CPF certification.

Most courses are scheduled in pairs to allow 1, 2, 3 or 4 days of training at once.  Follow the links below for further details and to register for each course.


Group Facilitation Methods – introducing the foundations of the ToP approach, two powerful techniques for structuring effective conversations and building group consensus – 2 days

“I found it really helpful. Martin established a really good group learning process and displayed mastery of his subject. I am very glad I went on it and very glad he ran it!” – Mike Pounsford, Employee engagement, communication and change specialist

“As a diverse, transnational, multilingual membership network, successful meetings are key to our internal and external successes. Many of our staff mentioned Martin’s training as a highlight in their end of year reviews – several said it was the most useful training they had ever attended.” – Eve Geddie, Deputy Director at Platform for International Cooperation on Undocumented Migrants (PICUM)


Action Planning – participatory planning for short-term projects and events – 1 day

“Martin is a very inspiring trainer, he is very skilled and knows how to facilitate facilitators in a structured and insightful way. I have been able to succesfully use his personal advice and facilitation techniques straight away!” – Miriam Elst, Facilitator Design Thinking and LEGO® SERIOUS PLAY®, Lead UX researcher & strategist, Service designer


Meetings That Work – practical tools to design and lead effective meetings – 2 days

“Meetings That Work ticked all the boxes. It was very interesting to hear the theory and useful to have to put it in practice during the many exercises. I use the templates and ideas from this course on a weekly basis. It improves planning and preparing for our 20 meetings (annually). Feedback on the improved meeting format is excellent.” – Peter Van Roste, General Manager CENTR


Facilitating Client Collaboration – practical tools to design facilitation approaches with your client – 2 days

“I got confidence in how to deal with my clients. I had not expected that this course would boost me up to be more open to the customers and speak with them more freely, but it did. The methods and processes will not only be helpful in my regular work, but also in solving my family, community and society problems.” –  Neha Shrestha

Bill Staples of ICA Associates Inc. CanadaI shall be joined for the October course in London by Bill Staples of ICA Associates Inc as guest trainer. Bill is one of the founders of ICA’s Technology of Participation, a principal partner of ICA Associates Inc. and the main designer of Facilitating Client Collaboration.


Participatory Strategic Planning – bringing people together to create strategies for action – 2 days

“Martin created a good atmosphere in an international group. His presentations were crispy clear, illustrated by carefully chosen, practical examples from his rich facilitator experience. Martin helped me to understand countless details of preparation and running a successful Participatory Strategic Planning session for various customers.” – Marzena Dębska-Matuszak, Experienced Trainer, Facilitator and Coach


For early bird rates, register by 7 January on Eventbrite.

Register on two or more courses at once to enjoy a 10% discount on each – please contact me to ask for a promotional code for the multiple bookings discount. Enter the code as you register on Eventbrite for your chosen courses to reveal your discounted rates.

Additional discounts are available all year to members of Social Platform and other European NGO networks, and to members of ICA, IAF & IABC. If you have not received a promotional code directly from them, please contact me.


For in-house and tailored training see ToP facilitation training at your place – and free places for you! and please contact me. Please do not delay before contacting me – the earlier I hear from you, the more chance that I will be able to help and the more helpful I may be able to be.

See also about mehow I workwho I work with and recommendations & case studies.

Join me for ToP facilitation training in Brussels & London in 2018!


ToP facilitation training in Brussels & London in 2018Register now on Eventbrite, and please share these details with friends, colleagues and networks who might be interested.

I am an ICA Certified ToP Facilitator (CTF), and a licensed provider and experienced lead trainer of ICA ToP facilitation training. I offer these courses in partnership with ICA:UK and ICA Associates Inc, and in Brussels with Social Platform. I am excited to extend these partnerships now to offer more and new public courses, dates and locations for 2018.

Looking for accredited learning? Group Facilitation Methods, Action Planning and Participatory Strategic Planning are accredited by the Institute of Leadership and Management for an ILM Development Award.

IAF endorsed trainingPreparing for CPF certification? Meetings That Work, Group Facilitation Methods and Facilitating Client Collaboration together comprise the new ICA Associates ToP Facilitation Essentials Program that has been endorsed by the International Association of Facilitators for those preparing to become an IAF Certified Professional Facilitator (CPF). These three courses plus Action Planning and Participatory Strategic Planning cover most of the competencies required for Certified ToP Facilitator (CTF) assessment. To learn more, join my next free facilitation webinar Facilitator certification: what’s it like, and is it worthwhile?

Interested to join IAF? Participants in all these ICA:UK ToP courses are eligible for a 50% discount on their first year’s IAF membership, a requirement for CPF certification.

Most courses are scheduled in pairs to allow 1, 2, 3 or 4 days of training at once.  Follow the links for details and to register for each course.


Group Facilitation Methods – introducing the foundations of the ToP approach, two powerful techniques for structuring effective conversations and building group consensus – 2 days

“I found it really helpful. Martin established a really good group learning process and displayed mastery of his subject. I am very glad I went on it and very glad he ran it!” – Mike Pounsford, Employee engagement, communication and change specialist

“As a diverse, transnational, multilingual membership network, successful meetings are key to our internal and external successes. Many of our staff mentioned Martin’s training as a highlight in their end of year reviews – several said it was the most useful training they had ever attended.” – Eve Geddie, Deputy Director at Platform for International Cooperation on Undocumented Migrants (PICUM)


Action Planning – participatory planning for short-term projects and events – 1 day

“Martin is a very inspiring trainer, he is very skilled and knows how to facilitate facilitators in a structured and insightful way. I have been able to succesfully use his personal advice and facilitation techniques straight away!” – Miriam Elst, Facilitator Design Thinking and LEGO® SERIOUS PLAY®, Lead UX researcher & strategist, Service designer


Meetings That Work – practical tools to design and lead effective meetings – 2 days

“Meetings That Work ticked all the boxes. It was very interesting to hear the theory and useful to have to put it in practice during the many exercises. I use the templates and ideas from this course on a weekly basis. It improves planning and preparing for our 20 meetings (annually). Feedback on the improved meeting format is excellent.” – Peter Van Roste, General Manager CENTR


International Facilitation WeekFacilitating Client Collaboration – practical tools to design facilitation approaches with your client – 2 days

“I got confidence in how to deal with my clients. I had not expected that this course would boost me up to be more open to the customers and speak with them more freely, but it did. The methods and processes will not only be helpful in my regular work, but also in solving my family, community and society problems.” –  Neha Shrestha

Bill Staples of ICA Associates Inc. CanadaI shall be joined for this new course for 2018 by Bill Staples of ICA Associates Inc as guest trainer. Bill is one of the founders of ICA’s Technology of Participation, a principal partner of ICA Associates Inc. and the main designer of Facilitating Client Collaboration.


Participatory Strategic Planning – bringing people together to create strategies for action – 2 days

“Martin created a good atmosphere in an international group. His presentations were crispy clear, illustrated by carefully chosen, practical examples from his rich facilitator experience. Martin helped me to understand countless details of preparation and running a successful Participatory Strategic Planning session for various customers.” – Marzena Dębska-Matuszak, Experienced Trainer, Facilitator and Coach


For early bird rates, register by 10 January on Eventbrite.

Register on two or more courses at once to enjoy a 10% discount on all additional courses. Register on Eventbrite for any course, then add additional courses before you check out.

Additional discounts are available all year to members of Social Platform and other European NGO networks, and to members of ICA, IAF & IABC. If you have not received a promotional code directly from them, please contact me. Enter your code for your chosen course on Eventbrite to reveal your discounted rates.


For in-house and tailored training see ToP facilitation training at your place – and free places for you! and please contact me. Please do not delay before contacting me – the earlier I hear from you, the more chance that I will be able to help and the more helpful I may be able to be.

See also about mehow I workwho I work with and recommendations & case studies.

Responding to changing situations and needs with ToP Consensus Workshop – #FacWeek

This is the 6th and last of a series of six weekly posts to mark International Facilitation Week 2017, starting today! Drafted as I enjoyed a welcome opportunity to pause and reflect this summer, the posts share a series of examples of how I have applied, customised and adapted the ToP Consensus Workshop method in my practice over the past year. 

How will you celebrate and promote the power of facilitation this week? Please share online with the #FacWeek hashtag, or in a comment below…


Example 6 – IABC UK, London

In May I facilitated a 2-hour evening strategy workshop with the UK Board of the International Association of Business Communicators. For more on my work with IABC, and my session at the recent IABC Europe MENA conference, see Facilitating transformation: reviewing the past to prepare for the future at #EuroComm17.

New IABC UK President Mike Pounsford is a keen ToP facilitator himself, and an IAF Certified Professional Facilitator. He had approached me to apply the Consensus Workshop method with the new Board of nine so that he could participate fully.  For an example of his own application of the method see Facilitation and Communication to lead ‘The Big Conversation’: Digital Transformation.

We quickly agreed that a ‘textbook’ Consensus Workshop process could help to meet the group’s needs well. These were articulated in terms of Rational & Experiential Aims as ‘to outline our strategic focus for IABC UK for the next 24 months, and what roles we will each play to help to deliver it‘ and ‘to build shared clarity, commitment and enthusiasm for the way forward together‘. The workshop Focus Question was to be ‘What practical projects & initiatives could help to deliver IABC’s mission & strategy in the UK in 2017-18?’.

The workshop was preceded by an opening conversation and a short presentation from Mike on the vision, purpose and philosophy of IABC as a whole, as parameters for IABC UK’s own strategy.

According to the textbook approach, Board members brainstormed their responses to the Focus Question individually, with the parameters in mind. They wrote ideas on half-sheets in pairs, which they shared on the sticky wall and clarified as necessary before pairing and clustering. The ‘adaptation in the moment’ came in finalising the Clustering stage of the workshop prior to Naming the clusters. It made no sense to the group to discern and name clusters unique to IABC UK’s 2017-18 strategy – what made sense was to map the brainstorm ideas to the three components of IABC’s global Purpose: ‘to advance the profession, to create connection and to develop strategic communicators’ .

So that is what we did. That allowed time then for members to self-select into three teams to to articulate the UK’s new strategic focus for each of the three areas, and to propose collective commitments.

I reflected to Mike, ‘I suppose we could have presented as a parameter that these [advance, connect and develop] would be the UK’s strategic focus, and we could have asked instead about collective commitments aligned with them. That might have saved a moment of doubt & confusion, but as you say perhaps at the expense of a sense of openness, possibility & engagement. A bit of challenge can be a valuable opportunity for a group to find its own way!’

Mike PounsfordMike replied: “I thought it was great, thank you for your help and for your agility in responding to the group’s needs. Most importantly we achieved consensus on a focus for our work for the next two years, which is to enhance the strategic communication capabilities of our members”.


Finally, in case you’re still wondering…

  • no group is too small for the ToP Consensus Workshop method – page 52 of the ICA:UK Group Facilitation Methods course workbook includes procedures for using the method on your own as an individual.
  • the method can work online as well as face-to-face, although like all online facilitation it will be different than when done face-to-face – see for example the Spilter ToP Consensus platform, specially developed to provide full digital support for the method, and see below a youtube video of an online ToP Consensus Workshop of ICA Ukraine using LinoIt with Google Hangout.
  • if you have nowhere to put a sticky wall, take advice from US ToP trainer Barbara MacKay of Northstar Facilitators, also in a youtube video below.

Start again from example 1…


For more on my work, and what others have to say about it, please see how I workwho I work with and recommendations & case studies – or view my profile and connect with me on LinkedIn.

You can connect with me also by joining my free facilitation webinars online, and IAF England & Wales’ free facilitation meetups in London and elsewhere.