This is the 6th and last of a series of six weekly posts to mark International Facilitation Week 2017, starting today! Drafted as I enjoyed a welcome opportunity to pause and reflect this summer, the posts share a series of examples of how I have applied, customised and adapted the ToP Consensus Workshop method in my practice over the past year.
How will you celebrate and promote the power of facilitation this week? Please share online with the #FacWeek hashtag, or in a comment below…
Example 6 – IABC UK, London
In May I facilitated a 2-hour evening strategy workshop with the UK Board of the International Association of Business Communicators. For more on my work with IABC, and my session at the recent IABC Europe MENA conference, see Facilitating transformation: reviewing the past to prepare for the future at #EuroComm17.
New IABC UK President Mike Pounsford is a keen ToP facilitator himself, and an IAF Certified Professional Facilitator. He had approached me to apply the Consensus Workshop method with the new Board of nine so that he could participate fully. For an example of his own application of the method see Facilitation and Communication to lead ‘The Big Conversation’: Digital Transformation.
We quickly agreed that a ‘textbook’ Consensus Workshop process could help to meet the group’s needs well. These were articulated in terms of Rational & Experiential Aims as ‘to outline our strategic focus for IABC UK for the next 24 months, and what roles we will each play to help to deliver it‘ and ‘to build shared clarity, commitment and enthusiasm for the way forward together‘. The workshop Focus Question was to be ‘What practical projects & initiatives could help to deliver IABC’s mission & strategy in the UK in 2017-18?’.
The workshop was preceded by an opening conversation and a short presentation from Mike on the vision, purpose and philosophy of IABC as a whole, as parameters for IABC UK’s own strategy.
According to the textbook approach, Board members brainstormed their responses to the Focus Question individually, with the parameters in mind. They wrote ideas on half-sheets in pairs, which they shared on the sticky wall and clarified as necessary before pairing and clustering. The ‘adaptation in the moment’ came in finalising the Clustering stage of the workshop prior to Naming the clusters. It made no sense to the group to discern and name clusters unique to IABC UK’s 2017-18 strategy – what made sense was to map the brainstorm ideas to the three components of IABC’s global Purpose: ‘to advance the profession, to create connection and to develop strategic communicators’ .
So that is what we did. That allowed time then for members to self-select into three teams to to articulate the UK’s new strategic focus for each of the three areas, and to propose collective commitments.
I reflected to Mike, ‘I suppose we could have presented as a parameter that these [advance, connect and develop] would be the UK’s strategic focus, and we could have asked instead about collective commitments aligned with them. That might have saved a moment of doubt & confusion, but as you say perhaps at the expense of a sense of openness, possibility & engagement. A bit of challenge can be a valuable opportunity for a group to find its own way!’
Mike replied: “I thought it was great, thank you for your help and for your agility in responding to the group’s needs. Most importantly we achieved consensus on a focus for our work for the next two years, which is to enhance the strategic communication capabilities of our members”.
Finally, in case you’re still wondering…
- no group is too small for the ToP Consensus Workshop method – page 52 of the ICA:UK Group Facilitation Methods course workbook includes procedures for using the method on your own as an individual.
- the method can work online as well as face-to-face, although like all online facilitation it will be different than when done face-to-face – see for example the Spilter ToP Consensus platform, specially developed to provide full digital support for the method, and see below a youtube video of an online ToP Consensus Workshop of ICA Ukraine using LinoIt with Google Hangout.
- if you have nowhere to put a sticky wall, take advice from US ToP trainer Barbara MacKay of Northstar Facilitators, also in a youtube video below.
— ToP Facilitation (@ToPFacilitation) November 4, 2013
— Martin Gilbraith (@martingilbraith) July 28, 2017