In my last post I blogged on Power to the People – why I am excited to be attending #EuroComm 2015, the April 12-14 Europe MENA conference of the International Association of Business Communicators (IABC) in London. Here I’d like to share a few of my reflections on that event, and something of the potential that I see for mutual learning and collaboration between facilitators and communicators, and for partnership between IAF and IABC.
I was struck at the event, as I was in browsing the agenda in advance, by the emphasis on the changing role of the communications profession, ‘from cascade to conversation’ (Katie MacAulay) and ‘from crafting and controlling messages to facilitator, coach and guide’ (Barbara Gibson). Highlights for me among the presentations were stories of large-scale staff engagement at HSBC Exchange from Ulrike Felber and on the Art of Participatory Leadership at the European Commisison from Ian Andersen, and on ‘bringing values alive’ at Newsweaver from Andrew O’Shaughnessy. There was a lot valuable experience evident of engaging people at scale in change processes, from which I think facilitators could learn a great deal – particularly when it comes to engaging all those stakeholders who, for one reason or another, will never be ‘in the room’ to participate directly in a facilitated process.
I was also struck, however, that there seemed less awareness of the body of knowledge and experience that the facilitation profession has accumulated – in particular, the value of designing and leading a group through a structured series of questions and activities to achieve a particular purpose. Mention was made of using workshops to engage people, but (with the exception of the Art of Participatory Leadership) I gained little sense of their methodology or process design. While it was made clear that communications today must involve listening, and no longer just talking, I reflected that a third element that is key to making conversation productive as well as engaging is to ask purposeful questions. It seems to me that this is an area where communications professional may be able to learn from facilitators.
In spite of the emphasis in the content of the conference on communications as dialogue rather than broadcast, in terms of process I found the sessions mostly structured as presentations with dialogue limited to questions from the floor – between the stage and the tiered seating of a lecture theatre. I dare say that IAF facilitators could have learned a thing or two about making presentations engaging, but certainly I find that IAF conferences enable a greater depth and breadth of conversation.
It was partly for this reason that another highlight for me was the session on the future of the communications profession, which was held in a large classroom rather than a lecture theatre and facilitated as a number of parallel small table conversations. This session also highlighted for me the potential for the two professions and the two associations to learn from each other’s experience of common issues and challenges, such as upholding and raising professional standards and mobilising and managing volunteers and chapters.
I was impressed (as you might hope) by the use of social media at EuroComm, including vox pop videos on facebook and especially the very cool Whova mobile app for conference networking – also by the speed and number of conference reviews published online, for example by Daniel Munslow and by the AB team, and by IABC on storify. So imagine my surprise when, as #EuroComm twitter statistics were projected at the closing session, it turned out that the most prolific tweeter with the widest reach was… me, the facilitator at a conference of communicators!
Already IAF and IABC members are able to enjoy reciprocal discounts at each others’ conferences, at least in Europe. I want to encourage members of both associations to take advantage of that, and connect with each other to further explore the potential for mutual learning and collaboration, and for partnership. The door is open – step through and see what you find!
IABC members, attend the IAF North America Conference, 14-16 May in Banff; or the IAF Asia Conference, 20-22 August in Mumbai – or join me at the IAF Europe MENA Conference, 16-18 October in Stockholm