Free facilitation webinar: the Art of Focused Conversation with Jo Nelson

Scroll down for the session recording and slides – with thanks to the 40 or so who attended!


Monday, 16 December 2024, 15:00-16:00 UK time

“If you have ever wondered what questions to ask, or in what order to ask them, to lead a conversation that is focused, intentional, inclusive, and productive, let this book be your guide.” – Martin Gilbraith

Have you ever wondered how to have a conversation that is focused, intentional, inclusive, and productive?

Join us to connect, share & learn on Monday, 16 December 2024, 15:00-16:00 UK time, for this special session following the format of the ICA:UK Online Focused Conversation Series.

We shall be joined by Jo Nelson, General Editor of the new, second edition of The Art of Focused Conversation: More Than 100 Ways to Access Group Wisdom in Your Organization. This bestselling, essential guide to designing and leading useful and effective group conversations, first published in 2000 and reprinted 20 times since then, is now completely revised and updated.

Jo is a ICA Certified ToP Facilitator, a founding member of the International Association of Facilitators (IAF), and an IAF Certified Professional Facilitator Emeritus.

An experiential introduction to the method will enable you to connect, share and learn with each other from your own experience of conversations that you have found challenging. Jo will then share some insights from the book, and both of us from our own experience, and there will be time for questions and discussion.

The session will serve as an introduction to the method for those new to ICA’s Technology of Participation (ToP), and an opportunity to deepen their understanding for those who have already read the first edition of the book or attended our popular Group Facilitation Methods course. See also my own blog post Four steps to a universal principle of facilitation and learning.

The session will be recorded, with the recording being publicly available after the session is over. If you do not wish to be identifiable, we will give you the option before we start the recording to turn off your camera and change your screen name.

Join us to connect, share & learn!


For recordings and other outputs of previous online Focused Conversation sessions and other free facilitation webinars, see free facilitation webinars.

See also about me, how I work, who I work with and recommendations & case studies, and please contact me about how we might work together.

The Art of Focused Conversation, Second Edition: More Than 100 Ways to Access Group Wisdom in Your Organization

“Questions are the primary tool of the facilitator. If you have ever wondered what questions to ask, or in what order to ask them, to lead a conversation that is focused, intentional, inclusive, and productive, let this book be your guide.

I was once asked if there is such a thing as a universal principle of facilitation โ€” mine is ORID, the powerful, foundational model of this ToP Focused Conversation method.” – Martin Gilbraith


by R. Brian Stanfieldย andย Jo Nelson

The essential, bestselling guide to designing and leading useful and effective group conversations is now completely revised and updated.

The Art of Focused Conversation is the quintessential theoretical and practical guide to group communication and participatory decision-making. Incorporating over 60 years of meticulous research and collaborative development, this perennial, international bestseller is an indispensable addition to any facilitator’s toolkit.

The Focused Conversation Method at the heart of The Art of Focused Conversation is a core component of the Technology of Participation (ToP) methodology developed by the Institute of Cultural Affairs. The original book is widely regarded as a key resource for designing and leading useful and effective conversations and fostering consensus and collaboration. This fully updated and revised edition includes:

  • Preparation and guidelines for discussing challenging topics and facilitating a focused conversation
  • A comprehensive overview of the ORID framework, made up of Objective, Reflective, Interpretive, and Decisional questions which guide a group to wise decisions
  • In-depth analysis of how the underlying structure of ToP is based on applied phenomenology and is supported by the latest findings in neuroscience and social psychology
  • New sections on diversity, equity, and inclusion; work-life balance; conflict resolution; and guiding focused conversations online
  • 125 sample conversations that can be adapted to any situation.

Invigorate and elevate your group process with this invaluable resourceโ€”required reading for facilitators, leaders, educators, and anyone who wants to think clearly and guide thoughtful conversations.

Brian Stanfield was an educator, researcher, and Director of Publications at the Canadian Institute of Cultural Affairs. Editor of the first edition of The Art of Focused Conversation and The Workshop Book and author of The Courage to Lead, Brian made a lasting contribution to the use of participatory practices in facilitation. He died in 2006.

Jo Nelson worked with the Institute of Cultural Affairs for 50 years, leading participatory development projects and designing and teaching ToP facilitator training programs. She was a contributor to the first edition of The Art of Focused Conversation and is author of The Art of Focused Conversation for Schools and Getting to the Bottom of ToP.

Pre-ordering is available at a discount until September 10 – order from New Society Publishersย orย Amazon.


See alsoย about me,ย how I work,ย who I work withย andย recommendations & case studies, and pleaseย contact meย about how we might work together.

Join me for ToP facilitation training in 2020, now also online!

I am excited to share details of my updated public schedule of training and learning opportunities for 2020, including now more than ever online – and of course, due to COVID-19, somewhat less face-to-face.

Read on for details and dates for:

  • Free facilitation webinars – next up “Taking your event online: what could possibly go wrong?” in May and “How engaging can your online session be?” in June
  • Introduction to Facilitation Online โ€“ Introducing the role of the facilitator and the ToP approach, plus some key tips & tools, 2.5 hours, starting in June & July
  • Group Facilitation Methods Online โ€“ Introducing the foundations of the ToP approach, two powerful techniques for structuring effective conversations and building group consensus โ€“ a series of 6 x2 hour sessions in June/July
  • Facilitating Virtual Events I Online – Learn and practice ways to make online events participatory, engaging and productive – a series of 6-7 x2 hour sessions, online

Register now on Eventbrite for these and remaining 2020 courses in London and Brussels, and please share these details with friends, colleagues and networks who might be interested.

IAF members enjoy a special 10% discount – see Exclusive Offers for IAF Members. Additional online sessions will be published here and on Eventbrite as the year unfolds.


Group Facilitation Methods Online

6 x2 hours, 3-5pm UK time Mon 22 June – Thu 2 July

I shall be joined for this course by Jo Nelson of ICA Associates Inc. as guest trainer. Jo is the main designer of Group Facilitation Methods Online and co-author of Getting to the Bottom of ToP โ€“ exploring the foundations of ICAโ€™s Technology of Participation. She is a founding member of the International Association of Facilitators and was inducted in 2014 into the IAF Hall of Fame.

IAF endorsed training

Preparing for CPF certification? Group Facilitation Methods is one of three courses that comprise the ICA Associates ToP Facilitation Essentials Program that has been endorsed by the International Association of Facilitators for those preparing to become an IAF Certified Professional Facilitator (CPF).

The course introduces the foundations of the ToP facilitation approach, two powerful techniques for structuring effective conversations and building group consensus.

The Focused Conversation method provides a structured, four-level process for effective communication which ensures that everyone in a group has the opportunity to participate.

The Consensus Workshop method is a five stage process that enables a facilitator to draw out and weave together everybody’s wisdom into a clear and practical consensus.

Note that this course does not teach online facilitation – it uses online technology to teach the same Group Facilitation Methods that are taught in the face-to-face course (regularly scheduled in London & Brussels), so that you can use them either online or face to face.

This course is strictly limited to no more than 12 participants, and five are already pre-booked – register now on Eventbrite to ensure your place!


Promoting Inclusion in Online Facilitation

Introduction to Facilitation Online

Thursday, 4 June 14:30-17:00 UK time

Wednesday, 8 July, 10:30-13:00 UK time

Tuesday, 8 September 2020, 10.30-13.00 UK time

Introducing the role of the facilitator and the ToP approach, plus some key tips & tools (2.5 hours)

This online training session draws on elements of standard ICA:UK โ€˜ToPโ€™ courses including Introduction to Group Facilitation, Meetings That Work and Group Facilitation Methods, adapted to an online learning environment and to application in online facilitation.

You will experience some key facilitation tools and methods in the context of an online session, including Zoom, Mentimeter and Jamboard and the ToP (ORID) Focused Conversation method. You will explore three dimensions of the role of the facilitator in online meetings and workshops, in relation to your own experience and challenges. You will be able to identify opportunities for your own further learning, and gain confidence to apply key insights in your own practice.

I shall be joined for this session by fellow ICA:UK ToP trainer ร“rla Cronin, designer and lead trainer of the ICA:UK introductory Virtual Facilitation Training.

Each session is limited to no more than 25 participants – register now on Eventbrite to ensure your place!


Free Facilitation Webinars

These free facilitation webinars offer an opportunity to learn more about facilitation, and ICAโ€™s Technology of Participation (ToP) in particular, in a free, one-hour, interactive online session that offers an experience of virtual facilitation as well. These two upcoming sessions in May & June are scheduled in partnership with ICA:UK and its new Online Focused Conversation Series: Taking time to connect, learn and reflect.

free-facilitation-webinar-taking-your-event-online

Taking your event online: what could possibly go wrong?
Tuesday, 5 May, 11:00-12:00 UK time

Your long-planned meeting, workshop or event, or that of your client, can no longer be held face-to-face. So it is decided to hold it online instead. What could possibly go wrong? What are some tips & tools that can help you โ€“ not to just make the best of it, but to make it the best? More inclusive, engaging and productive than ever before?

How engaging can your online event be

How engaging can your online session be?
Wednesday, 10 June, 12:00-13:00 UK time

Our meetings, workshops and events, our world, are increasingly moving online โ€“ now more than ever! So as leaders and facilitators we must be prepared to move with them.

Virtual sessions can have advantages over face-to-face, but disadvantages too โ€“ not least, shorter attention spans and greater potential for distractions. How can we keep people engaged and focused when meeting online?

These sessions are limited only by the Zoom room capacity of 100 participants. Join us to connect, share & learn – register now on Eventbrite!


See also about me, how I work, who I work with and recommendations & case studies, and please contact me about how we might work together. Please do not delay before contacting me โ€“ the earlier I hear from you, the more chance that I will be able to help and the more helpful I may be able to be.

Register now on Eventbrite also for my regularly scheduled ToP facilitation training courses in London and Brussels, now also online.

Join me for ToP facilitation training in London, Brussels & elsewhere in 2020!


Register nowย onย Eventbrite, and please share these details with friends, colleagues and networks who might be interested.

I am anย ICA Certified ToP Facilitator (CTF), and a licensed provider and experienced lead trainer of ICAย ToP facilitation training. I offer these courses in partnership withย ICA:UKย andย ICA Associates Inc; in Brussels with Social Platform; and also this year in Moscow with Personal Image, Milan with IAF Italy, Lisbon with IAF Portugal and in Stockholm with the IAF Global Facilitation Summit.ย  I am excited to extend these partnerships again this year to offer even more public courses for 2020.

Looking for accredited learning?ย Group Facilitation Methods, Action Planning and Participatory Strategic Planningย are accredited by theย Institute of Leadership and Managementย for an ILM Development Award.

IAF endorsed trainingPreparing for CPF certification?ย Meetings That Work,ย Group Facilitation Methodsย andย Facilitating Client Collaborationย together comprise the new ICA Associatesย ToP Facilitation Essentials Programย that has been endorsed by theย International Association of Facilitatorsย for thoseย preparing to become anย IAF Certified Professional Facilitator (CPF). These three courses plus Action Planning and Participatory Strategic Planning cover most of the competencies required for Certified ToP Facilitator (CTF) assessment. To learn more, see my February 2018 free facilitation webinar Facilitator certification: whatโ€™s it like, and is it worthwhile?

Interested to join IAF? Participants in all these ICA:UK ToP courses are eligible for a 50% discount on their first year’sย IAF membership, a requirement for CPF certification.

Most courses are scheduled in pairs to allow 1, 2, 3 or 4 days of training at once.ย  Follow the links below for further details and to register for each course.

*With regret, courses shown in italics have been cancelled due to Covid-19.ย  New online courses will be announced soon (April/May 2020).


Group Facilitation Methodsย โ€“ introducing the foundations of the ToP approach, two powerful techniques for structuring effective conversations and building group consensus โ€“ 2 days

โ€œI found it really helpful. Martin established a really good group learning process and displayed mastery of his subject. I am very glad I went on it and very glad he ran it!โ€ –ย Mike Pounsford, Employee engagement, communication and change specialist

โ€œAs a diverse, transnational, multilingual membership network, successful meetings are key to our internal and external successes. Many of our staff mentioned Martinโ€™s training as a highlight in their end of year reviews โ€“ several said it was the most useful training they had ever attended.โ€ –ย Eve Geddie, Deputy Director at Platform for International Cooperation on Undocumented Migrants (PICUM)


Action Planningย โ€“ participatory planning for short-term projects and events โ€“ 1 day

โ€œMartin is a very inspiring trainer, he is very skilled and knows how to facilitate facilitators in a structured and insightful way. I have been able to succesfully use his personal advice and facilitation techniques straight away!โ€ย –ย Miriam Elst, Facilitator Design Thinking and LEGOยฎ SERIOUS PLAYยฎ, Lead UX researcher & strategist, Service designer


Meetings That Workย โ€“ practical tools to design and lead effective meetings โ€“ 2 days

โ€œMeetings That Work ticked all the boxes. It was very interesting to hear the theory and useful to have to put it in practice during the many exercises. I use the templates and ideas from this course on a weekly basis. It improves planning and preparing for our 20 meetings (annually). Feedback on the improved meeting format is excellent.โ€ –ย Peter Van Roste, General Manager CENTR


Facilitating Client Collaborationย โ€“ practical tools to design facilitation approaches with your client โ€“ 2 days

โ€œI got confidence in how to deal with my clients. I had not expected that this course would boost me up to be more open to the customers and speak with them more freely, but it did. The methods and processes will not only be helpful in my regular work, but also in solving my family, community and society problems.โ€ย โ€“ย ย Neha Shrestha

Bill Staples of ICA Associates Inc. CanadaI may be joined for one of these courses again by Bill Staples ofย ICA Associates Incย asย guest trainer.ย Bill is one of the founders ofย ICA’s Technology of Participation, a principal partner ofย ICA Associates Inc.ย and the main designer ofย Facilitating Client Collaboration.


Participatory Strategic Planningย โ€“ bringing people together to create strategies for action โ€“ 2 days

โ€œMartin created a good atmosphere in an international group. His presentations were crispy clear, illustrated by carefully chosen, practical examples from his rich facilitator experience. Martin helped me to understand countless details of preparation and running a successful Participatory Strategic Planning session for various customers.โ€ –ย Marzena Dฤ™bska-Matuszak, Experienced Trainer, Facilitator and Coach


For early bird rates, register by 5 January 2020 onย Eventbrite.

Register on two or more courses at once to enjoy a 10% discount on each – please contact meย to ask forย a promotional code for the multiple bookings discount.ย Enter the code as you registerย onย Eventbriteย for your chosen courses to reveal your discounted rates.

Additional discounts are available all year to members ofย Social Platformย and other European NGO networks, and to members ofย ICA, IAFย &ย IABC. If you have not received a promotional code directly from them, please contact me.


For in-house and tailored training seeย ToP facilitation training at your place โ€“ and free places forย you!ย and pleaseย contact me.ย Please do not delay before contacting me – the earlier I hear from you, the more chance that I will be able to help and the more helpful I may be able to be.

See alsoย about me,ย how I work,ย who I work withย andย recommendations & case studies.

Join me for ToP facilitation training in Brussels & London in 2019!


Register nowย onย Eventbrite, and please share these details with friends, colleagues and networks who might be interested.

I am anย ICA Certified ToP Facilitator (CTF), and a licensed provider and experienced lead trainer of ICAย ToP facilitation training. I offer these courses in partnership withย ICA:UKย andย ICA Associates Inc, and in Brussels withย Social Platform and in Lisbon with IAF Portugal. I am excited to extend these partnerships again to offer even more public courses for 2019.

Looking for accredited learning?ย Group Facilitation Methods, Action Planning and Participatory Strategic Planningย are accredited by theย Institute of Leadership and Managementย for an ILM Development Award.

IAF endorsed trainingPreparing for CPF certification?ย Meetings That Work,ย Group Facilitation Methodsย andย Facilitating Client Collaborationย together comprise the new ICA Associatesย ToP Facilitation Essentials Programย that has been endorsed by theย International Association of Facilitatorsย for thoseย preparing to become anย IAF Certified Professional Facilitator (CPF). These three courses plus Action Planning and Participatory Strategic Planning cover most of the competencies required for Certified ToP Facilitator (CTF) assessment. To learn more, see my February 2018 free facilitation webinar Facilitator certification: whatโ€™s it like, and is it worthwhile?

Interested to join IAF? Participants in all these ICA:UK ToP courses are eligible for a 50% discount on their first year’sย IAF membership, a requirement for CPF certification.

Most courses are scheduled in pairs to allow 1, 2, 3 or 4 days of training at once.ย  Follow the links below for further details and to register for each course.


Group Facilitation Methodsย โ€“ introducing the foundations of the ToP approach, two powerful techniques for structuring effective conversations and building group consensus โ€“ 2 days

โ€œI found it really helpful. Martin established a really good group learning process and displayed mastery of his subject. I am very glad I went on it and very glad he ran it!โ€ –ย Mike Pounsford, Employee engagement, communication and change specialist

โ€œAs a diverse, transnational, multilingual membership network, successful meetings are key to our internal and external successes. Many of our staff mentioned Martinโ€™s training as a highlight in their end of year reviews โ€“ several said it was the most useful training they had ever attended.โ€ –ย Eve Geddie, Deputy Director at Platform for International Cooperation on Undocumented Migrants (PICUM)


Action Planningย โ€“ participatory planning for short-term projects and events โ€“ 1 day

โ€œMartin is a very inspiring trainer, he is very skilled and knows how to facilitate facilitators in a structured and insightful way. I have been able to succesfully use his personal advice and facilitation techniques straight away!โ€ –ย Miriam Elst, Facilitator Design Thinking and LEGOยฎ SERIOUS PLAYยฎ, Lead UX researcher & strategist, Service designer


Meetings That Workย โ€“ practical tools to design and lead effective meetings โ€“ 2 days

โ€œMeetings That Work ticked all the boxes. It was very interesting to hear the theory and useful to have to put it in practice during the many exercises. I use the templates and ideas from this course on a weekly basis. It improves planning and preparing for our 20 meetings (annually). Feedback on the improved meeting format is excellent.โ€ –ย Peter Van Roste, General Manager CENTR


Facilitating Client Collaborationย โ€“ practical tools to design facilitation approaches with your client โ€“ 2 days

โ€œI got confidence in how to deal with my clients. I had not expected that this course would boost me up to be more open to the customers and speak with them more freely, but it did. The methods and processes will not only be helpful in my regular work, but also in solving my family, community and society problems.โ€ย โ€“ย ย Neha Shrestha

Bill Staples of ICA Associates Inc. CanadaI shall be joined for the October course in London by Bill Staples ofย ICA Associates Incย asย guest trainer.ย Bill is one of the founders ofย ICA’s Technology of Participation, a principal partner ofย ICA Associates Inc.ย and the main designer ofย Facilitating Client Collaboration.


Participatory Strategic Planningย โ€“ bringing people together to create strategies for action โ€“ 2 days

โ€œMartin created a good atmosphere in an international group. His presentations were crispy clear, illustrated by carefully chosen, practical examples from his rich facilitator experience. Martin helped me to understand countless details of preparation and running a successful Participatory Strategic Planning session for various customers.โ€ –ย Marzena Dฤ™bska-Matuszak, Experienced Trainer, Facilitator and Coach


For early bird rates, register by 7 January onย Eventbrite.

Register on two or more courses at once to enjoy a 10% discount on each – please contact meย to ask forย a promotional code for the multiple bookings discount.ย Enter the code as you registerย onย Eventbriteย for your chosen courses to reveal your discounted rates.

Additional discounts are available all year to members ofย Social Platformย and other European NGO networks, and to members ofย ICA, IAFย &ย IABC. If you have not received a promotional code directly from them, please contact me.


For in-house and tailored training seeย ToP facilitation training at your place โ€“ and free places forย you!ย and pleaseย contact me.ย Please do not delay before contacting me – the earlier I hear from you, the more chance that I will be able to help and the more helpful I may be able to be.

See alsoย about me,ย how I work,ย who I work withย andย recommendations & case studies.